Thursday, March 25, 2010

Field Trip Nashville

 I haven't been to Nashville Tennessee
but I've heard so many great things. Yes, there's all that
country music but from what I've heard, 
lot's of hip, urban fashion, great food and cool people too.
Gwyneth Paltrow recently went and has a lovely travel log
on her newsletter GOOP. One shop in particular caught my eye.
It is a mix of product design, product execution, and product distribution... all in one retro-fitted gas station. It is like an artisan bakery for premium apparel.
Matt and Carrie have a great life story. They worked together in a previous family business designing, developing, and producing premium denim apparel for the greatest brands in the world - Levi’s, Lee, Girbaud, Ralph Lauren Polo’s RRL, Rogan, J Brand, Diesel and Replay. They developed new processes and inventions that led to the aesthetics of modern day garment making and finishing, and the premium denim asthetic that drives apparel today. They now call Nashville their home. They are artists and lovers- of each other, and the products that they so passionately make for their  customers.
For more stores, photos and tales go to GOOP.
XO
 



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