It's Called Collaboration

Ok, maybe one of the takeaways here,  is in the line

"we don't expect it to pay the rent"- but,

they've earned it-because, pretty much everything they touch turns to gold.

The creativity, the bravado

oozes from people like Spade et cie and I for one 

cannot get enough.

P O S I T I V E L Y

G E N I U S

This is the first in a series from the 

VBS web series called League of TWO.

xo

Pop Up Shop- ok...Pop Up Igloo- Oh Yes!

Kate Spade is not joking around with the holiday cheer this year. In addition to a cute campaign and some decked-out stores, the label is hosting apop-up igloo next to the park's Citi Pond skating rink. The igloo opens at 10am every day, closing at 10pm during the week, 11pm Friday and Saturday nights, and 8pm Sunday. 

In my world, Kate and Andy Spade can do

 no wrong. I know it's weird but, from the way it looks,

they are the reigning Queen and King of the deck.

Don't believe? Take a look at what The Selby 

found when he came a callin.

xo

A Toast for Boast

Don't look now, but Andy Spade 

is readying  us to join the team,

of the country club set, that is.

The eighties tennis brand Boast 

has tapped Partners and Spade to relaunch

and revitalize the eighties cult brand.

Founded by Bill St John, a Cornell grad and tennis pro

from Greenwich Conn, he started the company 

in 1973 to offer an alternative

to European lines like Lacoste and Fred Perry.

It was sold in specialty stores and pro shops

frequented by prepsters.

In the late eighties he refocused the brand into

a private label supplier to country club shops.

Speed through a few years,

 enter new partners

Alexander Tiger and John Dowling

who have relaunched label

as BoastUSA  with an ecommerce site

and plans to expand distribution to 

pro shops and specialty retailers in coming months.*

What I find particularly clever,

 is the rag tag, Roal Tenenbaums spin Andy Spade et al 

has given the campaign....

." Off kilter-country club-William Hurt in the Big Chill".

Genius.

Retailing for about $68, the shirts don't exactly break the bank,

 but there is a $1200 limited edition navy blazer to 

kick it up a notch, look for shorts to follow next spring.

xo

photos